Being the passenger on a long road trip is much different than being the driver. As a passenger, you’ve passed the reins off to another person in the hopes you’ll be able to nap, listen to music, or read a book while the driver does the majority of the...
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Design,
Strategy,
Featured
If you’ve ever tried to custom-order something from a store––like a piece of jewelry or living room furniture––you know the importance of clear communication. It’s not just about being kind to the salesperson or responding to emails on time, but making...
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Best Practices,
Strategy,
Featured
Pastors get to be dreamers. As the leader of your flock, you’re trusted as the “big picture” person––steering your church closer to Jesus and the gospel. You have almost too many responsibilities to count, and your opinion is needed on many projects...
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Topics:
Strategy,
Ministry Insight,
Featured
“Declare His glory among the nations, His wonders among all peoples.”
Psalms 96:3
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Strategy,
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Not long ago, we wrote, “The most effective churches are able to wrap all of their “ministries” up in the blanket of a great church mission statement” on our blog. If that post inspired you to revamp (or totally rewrite) your church’s mission statement,...
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Topics:
Best Practices,
Strategy,
Featured
You may be in the "flock" of the church, but on your communications team, you're a shepherd. You lead the rest of your team in the church communications strategy, and you provide direction and insight.
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Topics:
Strategy,
Ministry Insight,
Featured
“Be completely humble and gentle; be patient, bearing with one another in love.”
Ephesians 4:2
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Best Practices,
Strategy,
Featured
Just because a business isn’t religious doesn’t mean it can’t be inspiring. Every day, I’m confronted with thousands of brands, companies, and products that say, “Buy me! I’m the best!” But what really convinces me, as a consumer, to form brand loyalty...
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Strategy,
Featured
“Marketing” sometimes sounds like a dirty word to us church communicators. It sounds cold, official, maybe even a little standoffish, and it certainly doesn’t appear in the gospel. But that doesn’t mean we can ignore it.
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Topics:
Best Practices,
Strategy,
Featured
Lucy and Ethel are always up to their elbows in trouble––but on this episode of I Love Lucy, they literally get up to their elbows in bread. A slab of floury, white, unbaked dough hangs from Lucy’s hands, stretching toward the floor while Ethel helps...
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Strategy,
Featured