If you’ve ever tried to custom-order something from a store––like a piece of jewelry or living room furniture––you know the importance of clear communication. It’s not just about being kind to the salesperson or responding to emails on time, but making...
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Best Practices,
Strategy,
Featured
Not long ago, we wrote, “The most effective churches are able to wrap all of their “ministries” up in the blanket of a great church mission statement” on our blog. If that post inspired you to revamp (or totally rewrite) your church’s mission statement,...
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Best Practices,
Strategy,
Featured
“Be completely humble and gentle; be patient, bearing with one another in love.”
Ephesians 4:2
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“Marketing” sometimes sounds like a dirty word to us church communicators. It sounds cold, official, maybe even a little standoffish, and it certainly doesn’t appear in the gospel. But that doesn’t mean we can ignore it.
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Best Practices,
Strategy,
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“Who are you when you’re hungry?”
I love this Snickers tagline––partially because it’s funny, but mostly because it’s totally true. We all act differently when we’re a little hangry (so hungry we get a little angry). Actually, I think we all change...
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Strategy,
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[This post originally appeared on Tony Morgan's Unstuck Group. We are happy to share it with you, as well.]
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Topics:
Design,
Best Practices
17% of Americans listen to podcasts at least once a month. This is double––double––the percentage it was just a handful of years ago! Radio shows like NPR’s This American Life and Serial have simply gone viral. Serial shattered download records to reach...
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Strategy,
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If you’ve ever been in a room of software or developer geniuses, you know how intimidating tech talk can be. It’s full of acronyms and nicknames: AJAX, dither, cache, HTML tags, and it goes on and on. It can almost feel like they’re speaking a foreign...
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Best Practices,
Ministry Insight,
Featured
Anything your church creates and promotes can be loosely called content. Sermons, videos, member stories, slideshows, and podcasts are all content that your church is making. If it helps your church members grow in their faith and connect deeper to the...
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Best Practices,
Strategy,
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My computer screen is a sea of tabs and windows––all leading to different web pages, topics, and tasks. Sometimes I feel like I’m getting whiplash from bouncing between my monitors. But very little of my work is that urgent, so why do I let this bad...
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Best Practices,
Strategy,
Featured