---
title: 6 Ways to Use Your Church Website to Improve Engagement This Christmas
description: Top tips for using your church website to increase Christmas visitor and member engagement.
image: http://cdn2.hubspot.net/hubfs/342931/4168597396_a3f11e540c_c.jpg
---

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## [6 Ways to Use Your Church Website to Improve Engagement This Christmas](https://hello.ekklesia360.com/blog/six-ways-to-use-your-church-website-to-increase-engagement)

Posted by [Joanna Gray](https://hello.ekklesia360.com/blog/author/joanna-gray)

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\[This post originally appeared on [TonyMorganLive.com](https://tonymorganlive.com/2015/12/02/six-ways-use-website-improve-church-engagement-christmas/)\] As church leaders, we’re used to looking ahead on the calendar and enjoying multiple holidays at the same time. We plan carol sing-alongs by day and then go home and hear about the first field trip of the school year.

During Advent and Christmas, there's a natural increase in your audience. **Take the opportunity now (beforehand) to make sure your website is ready to greet these new visitors and serve your existing congregation. **

 We’ve compiled six great ways to do just that:

- **Improve your website’s [Next Steps](https://hello.ekklesia360.com/blog/how-to-create-a-compelling-next-steps-page-for-your-church-website):** Provide clear, easy ways to dive deeper. This is your chance to *not* confuse your reader, but help direct them. When you write a blog post or plan an event, keep the thing you want people to do in mind. If you want them to “sign-up” or “share” or “invite,” make this call-to-action clear and obvious. **Provide information to those who are “new here” and for those looking to “join” or “lead.”**

- **Highlight volunteer registration:** Drive community engagement with volunteering. There are usually many extra service opportunities during the holiday season. If your church doesn’t have ministries, look for local food banks, shelters, etc. **This is a great chance to get your congregation to use your website to look for these events and also to register for them.**

- **Encourage sending invitations:** Make it easy for your congregation to invite their friends and family. You can easily set up eVites to **encourage members to bring new people to church events.** Especially encourage inviting guests to the next idea:

- **Host a Christmas concert or special program:** You’re probably already planning a special event. If you’re not, let me encourage you to consider it for next year. Or maybe put together something simple -- a service of readings and singing carols. No matter the scope of your event, the main thing to remember is to **keep the extra details very easy to find on your website.**

- **Write festive blog posts with special seasonal readings:** Christmas can be a great time to get your congregation and visitors subscribed to your blog. Make sure you’re providing something they’d want to receive, **be a help to regular study and meditation with weekly or daily readings.**

- **Use consistent graphics, slides, images, etc:** This is a great chance to present a unified look and make a great, festive, first impression. For better or worse, many people today make snap decisions about churches based on things like “how it looks” and if it feels “old fashioned.” **Having a coordinated, professional look is especially important during a first impression** -- and you’re making more of those than usual during Advent and Christmas.

 Topics: [Best Practices](https://hello.ekklesia360.com/blog/topic/best-practices), [Featured](https://hello.ekklesia360.com/blog/topic/featured)

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