We often talk with churches that have great looking websites, but they’re not seeing movement. They may have a clean layout and beautiful graphics, but they aren't getting signups for small groups or can't reach their online giving goals.
At the same time we’ve helped design websites that lead to ministry breakthroughs. What is it that makes some church websites effective while others miss the mark?
Successful websites have one thing in common: they focus on ministry goals and create designs to help connect visitors to their community. This is something we like to call goal-oriented website design.
Victory Christian Church's New Here page is a great example of ministry goals shaping design. It’s one of the designs we share in the Goal-Oriented Church Website Design eBook.
Victory Church had a goal to "Focus on connecting with church visitors and people that are not only new to Victory, but new to Jesus, and to ensure an inviting and seeker-friendly experience for a wide range of demographics."
Victory created a “New Here” dropdown menu that gives visitors the option to choose which category best works for them.
Download the Goal-Oriented Church Website Design Process eBook and learn how successful churches create ministry movement online.