To prepare individuals to engage their relational world, their oikos (the Greek word for “household”), with the news of God’s grace. Ekklesia 360 experts helped strategize a website that continues this mission online.
“We tried to build the website as a good first impression as a church for visitors and as a tool that people use to invite their world to. We know church can be an intimidating idea or scary place. We want to remove that barrier and want to see people come to know Christ.” -Communications Director Aaron Ullah
Communications Director Aaron Ullah knew the High Desert website was outdated and challenging to navigate. “Some key content that people were looking for on our site was missing, like a first impressions page. Part of that was because we didn’t have the tools or features to do it well on our website,” he explains.
High Desert started with an Ekklesia 360 Strategy Project to plan the site. With careful planning, they launched a mobile-responsive design that guides first time visitors from the homepage to learn about the four campus options. The site provides campus-specific visitor pages that clearly communicate service times, what to expect, ministries for children, youth, adults, small groups, and serving opportunities. They also introduce the campus staff members visitors will meet.
FYI: Ekklesia 360 Ministry Focused Layouts are pre-designed page templates churches can use to build robust landing pages to convert visitors to regular attenders. Here are some examples of High Desert’s campus pages:
Result: High Desert’s new site saw a 41% increase of views of the “I’m New” and “Campus Detail” pages.
Ullah says that the High Desert website needed to convey that although they are a four-campus multi-site church with some consistent teaching and events across locations, each campus also identifies with its specific community. “Localization comes into play where each campus church gets to make decisions based on the community around the church,” Ullah explains. The new High Desert website had to show how each campus unifies with the city or town in which it is based.
Ekklesia 360 built a “Set as My Campus” feature which allows a user to select a home campus which then updates all campus filters. The events calendar will then show campus-specific events tagged for the campus selected. The “Set Your Home Campus” feature is so important for our model because there’s that local expression at each campus. Setting your home campus gives a user everything that they need to know about the campus they currently attend, or are looking to visit,” says Ullah.