Graphic design skills can take several months or even years to develop, and you’re never really done learning. Many people even attend school and take intense classes to master this growing area of expertise. But when you’re working in the church, you’re mostly focused on your community’s mission. You’re not just looking to learn some Adobe InDesign keyboard shortcuts—you’re looking to create beautiful, attention-grabbing work for your church to use in promotion, communications, and around your city.
It’s one thing to learn how to use Photoshop or Canva, but it’s a whole other thing to build a coherent plan for your church’s visual presence. It’s not something that can happen overnight... but with this guide and starter kit, we are gonna try.
We’re here to teach you the primary skills you will need for your church’s graphic design—and how to do them all well. With a few shortcuts here and there to help you out, you’ll be making beautiful, unique graphics for your church in no time. This includes templates, how-tos, icons, and other things you’ll need to ramp up your church’s visual presentation.
Feel free to use this starter design kit in any way you’d like. We’ve laid it out in an order that may make sense for you if you’re starting a design overhaul or re-branding for your church from scratch.
Here, you’ll find all our comprehensive guides on graphic design, as well as a downloadable link to get all the free templates, icons, graphics, and more!
Now that you’ve picked a starting color, you might be asking yourself, “Where do I go from here?”
Remember the color wheel from elementary school art class? There’s actually a use for it. Color theory creates a structure for color; it provides a guide for color combinations. A good way to visualize color theory is by using the color wheel.
We have primary colors (red, blue, yellow), then secondary colors (green, orange, purple), and tertiary colors (yellow-orange, red-orange, red-purple, blue-purple, blue-green, and yellow-green). As you see how colors relate to each other, let’s look at some ways they can be used.
Now that you have a method of selecting colors, it’s a completely different beast to use those colors. Here are a few suggestions about using color on your site:
With this how-to, we hope it can help you stay organized as you think through:
If you’re in charge of the logo design process, ask your staff questions to define goals in order to create your own design brief:
Research other church websites and even check out our Top 7 Design Trends to get a few ideas. Keep in mind what trends can be translated from other unrelated fields to ministry, and bring those ideas to your designer.
Idea Generating Practices For Logo Design
Once you’re done creating sketches, turn them into fully realized logos!
Once you get designs back from the designer, make sure you're comfortable with the designs and then show your team your favorites. Oftentimes, your team may like your least favorite, so try not to show any you don’t like. Also try not to overwhelm them with too many options, or you’ll all be arguing over every single one!
No design is perfect. As much as we creative types hate to admit it, sometimes feedback from others helps. More times than you may care to confess (we feel the same way!), another pair of eyes with a different background than your own can add valuable ideas to the original design.
Let other people speak into your logo choice and brainstorm ideas for tweaks. That means asking other creatives within your church and others without a design background, too. If they have good notes for the designer, share them with him or her, but don’t forget to trust the designer’s experience too.
Make sure your church has all color modes (CMYK, RGB, Pantone) and file types (ai/
Looking for more tips on designing your church website, but feel like your site is all sorts of outta-whack? Download our eBook!
At the end of the project, take time to celebrate! All of the hard work is over! Don’t forget to take some time to mourn pieces of the logo you may have lost along the way, it’s completely normal to feel that way after working so hard.
The design team at Ekklesia 360 loves using icons to create a visual story, and we want to pass some of our unique ministry icons on to you—for free, and all the rights to them belong to you. But with 48 new icons, it can be overwhelming to think of how to use them.
From your Facebook page’s cover photo to your Christmas Eve posts, you’ll need some beautiful images to capture the spirit of the season. Let the hand-painted graphics shine as a great alternative to stock photos this year. (Remember: If you don't need the whole design kit, you can get standalone free Advent graphics here!)
Welcome your church website visitors with a warm, eye-catching display of your Christmas service times and locations. If it’s the first thing they see on your homepage rotator, they’ll remember how important it is to come together as a community at this time of year.
Your small groups and fundraising events bring a sense of closeness to your church as everyone mingles and wishes each other season’s blessings. So why not promote your events with some of the same Advent images you’re using throughout the rest of your communications this season? It just makes sense to use them on posters, online event listings, or local advertisements!
Accent important holiday newsletters with graphics that contain inspiring Bible verses and images. You’ll have a lot of eyes on your church communications during this busy season, so make sure they look inviting and engaging.
Incorporating imagery is a great way to make sermons stick in our minds. While your pastor is speaking (or when the sermon is displayed online), include some of the images that best illustrate the power and hope of that particular message or use the same background images for the text slides.
You want your service invitations to make their way into the hands of everyone around––the more, the merrier during Advent and Christmas celebrations. Use some of these images on those invitations to give guests a sneak peek at the loving, beautiful environment you’re creating for the actual services. This will also help new visitors to feel slightly more comfortable by seeing a familiar graphic.
You’ve got information for your members even before the services begin. This is a perfect place to include some of these graphics! For example, include a listing of all of the upcoming week’s events for everyone to see as they fill up your space. This can help boost awareness and attendance of some of your Advent events.