As a church communicator, you understand the importance of things like technology, social media, and the Internet in general. But it's also equally important that you understand how knowing certain statistics relating to these topics can be beneficial when it comes to church growth.
If you don't think these sort of things have anything to do with furthering the mission of your church, then think again. This is exactly why we came up with several statistics you as a church communicator need to know for 2018.
We think you'll find these statistics extremely useful, and pretty fascinating as well. So sit down, grab a cappuccino, (or a green smoothie if you've resolved to eat more healthy for 2018!), and get ready to take a look at these all-important numbers we've gathered just for you. It's our hope that you'll be able to use these stats to your advantage as you prepare to have another great year.
Some people mistakenly believe that the most important part of a church is the building. This, however, could not be further from the truth. It is the people inside the building that make up the church.
It's the people that do the giving, the volunteering, the worshipping, and the sharing. While it's true much of this is done inside a building, a lot of it is also done outside of the four walls. And all of these things require people, which is why church attendance is so important.
While some of these statistics may be a bit disheartening, knowing such numbers can help prioritize where the focus should be when trying to increase church attendance, and also help you find effective strategies when trying to reach certain people groups, like millennials.
When it comes to giving, it seems that writing checks, and even putting cash into a church offering envelope are falling by the wayside. More people than ever are giving electronically, and here are the statistics to prove it.
It's pretty obvious that if your church doesn't have a way for members to give online, 2018 is a great year to incorporate this feature on your church website.
Many churches have found ways to use social media to their advantage, including reaching potential visitors, helping members to stay connected, and making church announcements. If your church isn't taking advantage of all the ways to use social media, there really is no time like the present to get started.
Here are some statistics that may persuade you to either start using social media or ramp up your current social media usage:
As you can see social media is not only a popular in the church, it is highly effective. If you're not sure where to start when it comes to having and maintaining an online presence through social media, be sure to check out our blog post, 8 Things You Need to Start Doing with Your Church Social Media.
Church communicators probably don't need to be persuaded that every church should have a website, but in case there are others that do need more convincing, here are some church website stats:
If your church does not yet have a website, you should certainly add this to your list of 2018 goals.
It may not be surprising that 95% of all Americans have a cellphone of some kind. More interestingly than that though, is how people and church-goers are using their cell phones.
These statistics tell you that cell phones are extremely important to Americans, including churchgoers. This is why it's important that you are not only cellphone savvy, but that your church website is too. In fact, having a mobile-friendly church website is a great SEO strategy that can help to improve your page ranking, which means more people will be able to find your church website.